Enabling Safety & Sustainability Professionals To Make Meaningful Impact.

Whether protecting people or planet, you are at the forefront of making urgent and important change in the world of work. Your growth and development are critical to achieving that purpose. My work is to partner with you, whether individually or collectively, to achieve that growth and development so you can be as effective as possible in your mission.

Over the past 20 years, I have worked with thousands of Safety and Sustainability professionals, across hundreds of organisations and in multiple countries, witnessing first-hand the evolution of the professions. While supporting some of the most progressive leaders in the sector, I have had a front row seat as they have had to challenge old ways of working and transform themselves to achieve their purpose.

This experience has given me a unique perspective and a wealth of knowledge, which coupled with my skills in coaching, learning and facilitation, I am passionate about using wherever I can to have the most impact.

I am perpetually curious, and over the years have shown that my ability to truly listen, understand different perspectives and bring clarity to complex circumstances enables me to support both individuals and teams in a variety of contexts.

Because my own personal growth story is ongoing, I am able to bring openness and transparency to every working relationship. I know what it is to fail and to learn the lessons. This means I can meet you wherever you are on your journey. Personally, I continue to work on myself every day because I know it is critical to living a full and content life and making a difference to those I work with. My mission is to bring this same opportunity to others.

Hello, I’m Anna...

I believe the context of where you are today is critical to your growth, so my first step is always seeking to understand your needs, whether we are working together individually or collectively. Starting from a position of non-judgemental curiosity, identifying what success would mean for you, and adapting my approach to meet your needs is fundamental to creating a true partnership and delivering genuine impact through our time together.

With these intentions in mind, I constantly challenge myself to learn and develop, for my own personal growth and for everyone I work with. I strongly believe change comes with a blend of support, accountability, and kind challenge, which is exactly what you can expect me to bring to every interaction.

How I Work.

How Can I Help?

Individual Growth Partnering

When collaborating with individuals, I focus on integrating external feedback with their personal ambitions, values, and purpose. Instead of adhering strictly to a non-directive coaching approach, I tailor my support to meet clients at their current level and address their specific needs for progress. This may involve providing a space for exploration, facilitating the acquisition of essential skills, or connecting them with members of my network for targeted mentoring.

Team Workshop Facilitation

Whether you require assistance in curating experiences that foster strong relationships, defining your collective purpose, or facilitating crucial conversations, my goal is to ensure you, the leader, are actively engaged in the room and the dialogue while feeling confident that you are being guided toward the desired outcome. Having supported teams worldwide in coming together and making progress, I can collaborate with you to maximize the effectiveness of your time together.

Safety & Sustainability Focused Leadership Profiling

Identifying strengths and areas for development is essential for individual growth. By utilising Acre’s Competency Framework developed in collaboration with over 100 leaders in Safety and Suitability—I can assist individuals and teams in pinpointing the most impactful areas for development . For further information on the competencies involved, please consult Acre’s Leadership Competencies see here

Skill Development Workshops

When it comes to equipping teams for impact, my workshops are designed to go beyond theory. I create engaging and practical spaces where individuals can explore new concepts, experiment safely, and gain actionable tools they can immediately apply. Whether it’s making the most of your time, having powerful conversations, or influencing for meaningful change, each session is tailored to the needs of your team and grounded in real-world application.

Team Structure & Job Profile Design Support

With over two decades of experience across diverse organisations, I act as a thought partner in shaping team structures and crafting role profiles that are both strategic and human-centred. From supporting talent attraction to building inspiring career pathways, I work closely with leaders to ensure that the design of your team aligns with your goals, values, and future growth. Whether you're scaling up, repositioning, or evolving your team, this process is collaborative, practical, and focused on long-term success.

Conference Moderation and Keynote Talks

Whether you're curating an internal event or designing a high-impact external session, I partner with you to shape experiences that are both inspiring and actionable. From moderating thought-provoking panels to delivering tailored keynotes, I ensure the content resonates with your audience and empowers them to experiment with what they've learned. Every engagement is built around your goals, drawing on insight, experience, and a commitment to practical takeaways.

What My Clients Say

Stuart Hughes – Head of Health & Safety at Mercedes-AMG Petronas Formula One Team and President for IOSH

Anna has been a significant player in both my personal and professional development. Our coaching sessions unearthed some hard truths, helped me to gather great insight and develop a new approach to leadership that continues to serve me well. Hard hitting and empathetic, Anna has the ability to help you go deeper and further than you thought. The deconstruction and build back better process has been transformational and I regularly return to Anna for sage advice. Without a shadow of a doubt I’d recommend engaging Anna.
Dave Dite, QHSE Director, CBRE

For the past 6 years it has been my pleasure and privilege to have Anna Keen as my professional coach. I could scarcely imagine what lay ahead at the beginning of this journey but she has been influential and inspirational throughout. Not once has she told me 'the answer' to any of the elements we have discussed, instead expertly guiding me to the solution that was right for me and which I already knew deep inside but all too frequently could not recognise.
James Pomeroy, Global HSEQ Director, ARUP

Over the past 10 years, Anna has helped enhance the individual and collective capabilities of my teams, helping to improve collaboration, performance and self-reflection. It’s always fun to work with Anna. She always challenges my thinking, brings different perspectives and uses her expertise in HSEQ resources wisely.
Ben Legg, Global VP Health & Safety, Digital Realty

I have known Anna for a number of years and have always admired the work she does. I recently was able to tap into this more directly when she undertook some development and visioning work for my team. Her ability to hold the room, create a sense of purpose and develop a set of real and tangible outcomes was immense. Anna is one of the safety world’s superstars and I cannot recommend her highly enough. If you don’t know Anna, connect with her; if you know Anna and haven’t worked with her, employ her!
Crystal Danbury, Director of Group Safety and Insurance, Sainsbury’s

Anna is one of the best, most vibrant, intelligent and progressive professionals I’ve ever worked with. She is not only one of the best coaches out there, but her thirst to explore, understand and share makes her an asset to any team or work stream she is on. To top it off Anna is authentic, caring and is always on the look out for an opportunity to grow herself and others. She is truly brilliant.
Ruth Denyer, Senior Director, Production Health and Safety at Netflix and Co-President IIRSM

I have worked with Anna over the past few years, her honest advice and thought partnership have been incredibly valuable for both me and the teams I have worked with.